I’m not sure if I should file this one under 1) “senseless & shameless marketing strategies”, 2) another example of a “large industry’s gross misconception of youth intelligence”, or 3) “big business as evil, mind-controlling empires.”
Regardless, here’s the site where the beef industry attempts to lure young girls away from vegetarianism by letting them know that it’s “cool-2b-real” (and by “real” they mean “eating their product”).

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